Well Dimensions has
the ring to it .. ;)
I understand the umbrella name for analytics, but the
name is very unwieldy. "PASW Data Collection
Author Professional" instead of "mrStudio"...seriously,
who is going to call it that? The rename needs to
be something short & catchy or it won't take hold.
It is a non intuitve set of four alphabetics which tells
you nothing unless you dig deeper...
anagrams are so yesterday
It's so ugly - why change?
it's not catchy, PASW!? how can you remember that?
The new name no longer relates itself to SPSS. It sounds
like some software developed by software houses.
It is hard to say. Who ever used the W in
software in part of an acronym?
It's not a good acronym!
Same product - name doesn't do anything to change that.
It just doesn't roll off the tongue but I can see why
SPSS has done it - it was confusing with all those
different product names across the company before
worse still is that all the products have been renamed
too
Difficult to pronounce
Too Long, the brand "Dimensions" had some meaning in the
market, or at least for the guys & gals using it, while
PASW reminds me of some terrible alphabet stew.
It's clunky. Data collections is not, in itself,
Predictive. It's a big stretch I think.
Have you tried pronouncing it?
Confusing and hard to remember
Not memorable or catchy and why the need to change the
name anyway
First, it doesn't make sense when you're trying to
maintain brand identify. Second, the fact that you
have to explain it tells you that it doesn't resonate
even with Dimensions users. Third, it doesn't roll
off the tongue. Fourth, does it signal a change in
direction for the company?
It's a pretty poor acronym to try to say. Is it "pazwer"
or "P-A-S-W"? Perhaps it could have spelt something more
pronounceable - PAWS? (I know, makes no sense) Or just
PA? Or PredAn? Oh well - we got used to saying SPSS so
no doubt this will be rolling off our tongues in the
near future!
It's an unpronouncable acronym
Difficult name.
Already a failure product , they are trying to adjust
with new name
Used to Dimensions :)
Dimensions sounds like a brand name, PASW sounds like
nothing.
It is very very long and have no really meaning.
Cannot pronounce Pazzwa
As the person responsible for implementing Dimensions,
it was a bit depressing when the first 3 people that
came to discuss the new name started basically the same
way with ... "Do you like the new SPAZ data
collection?". I have to admit, it is not much of a leap
to get there and it will and has lowered the confidence
in SPSS's reputation for quality. Another brilliant idea
that has dribbled out and caused a mess.
I am not sure why SPSS insists on changing and
rebranding things so frequently. I guess it is more the
fact that they have changed it at all rather than the
name.
Too long. SW = Soft Ware ? Two words ?? Come on !!!
Product names are utterly ridiculous now.
Not Catchy. Can't Remember what PASW means. They
need to fix the problems especially in TOM/DMOM and
worry less about what the name is
What does it actually mean?
It is too long and not at all catchy, and its suppost to
appeal to marketing savvy folks who know about branding.
"One: it's not a fluid brand name. Reports for Surveys -
as an application name? I know it's more discriptive but
hardly flows off the tongue.
Two: it's introduced on version 5.6. I know SPSS's
versioning system is overworked normally but shouldn't
dimensions have a name change on a full version number
like 6.0? or reset the count to 1.0?"
No idea what it means. Takes "SPSS" cache' out of
the equation.
no reference to SPSS.. What does it even stand
for? Hard to remember.. Dumb idea..
did they research this?
What a mouthful
i can't remember if it's paws or pasw, neither of which
mean anything to me.
There's no "life" or "energy" in the name. It's
like rebranding Doritos to "Toasted corn mash with
artifical orange coloring and flavor".
SPSS Dimensions seems to be define it better.
What a mouth full.
It's not pronouncable
does not sound good
Impossible to pronounce, and I liked the old
'Dimensions' name. It had dimension.